Society: Comparison to the Panopticon

According to Wikepedia, a panopticon is a type of prison where the observer is able to watch the prisoners without the prisoner knowing when they are being watched. The concept of the design is to allow an observer to observe (-opticon) all (pan-) prisoners thereby conveying what one architect has called the â€Å"sentiment of an invisible omnisciece. The panopticon was invented by English philosopher Jeremy Bentham in 1785. Bentham himself described the Panopticon as â€Å"a new mode of obtaining power of mind over mind, in a quantity hitherto without example. Michel Foucault, a French philosopher and historian of ideas uses this term in his book Discipline and Punish the Birth of the Prison as a metaphor to explain society. I will try to breakdown this metaphor to explain what Foucault means by this. Foucault explains we are living in a system where everything we do is survellience, thus we are living in a panopticon. We may feel that we have total privacy, but if we really sit back and observe we will come to an understanding that we are always being surveillance. Everything we do is recorded and monitored just like in the panopticon. We can not go to the store without cameras watching us or drive down the highway freely speeding without fear of getting caught by a police watching us. As similar to the panopticon we do not exactly know when we are being watched, but when we get the feeling we are being watched, we tend to try and behave perfectly. . â€Å"The Panopticon is a machine for dissociating the see/being seen dyad: in the peripheric ring, one is totally seen, without ever seeing; in the central tower, one sees everything without ever being seen. But he also proposes that not only prisons but most ordered structures like schools, factories, hospitals, workforces all resemble Benthams panopticon. The purpose of this panoptcicon is to tame ind ividuals in a way of functioning power and discipline in order to have a structured society. Foucault says, â€Å"The panoptic schema, without disappearing as such or losing any of its properties, was destined to spread throughout the social body, its vocation was to become a generalized function†. (Discipline 207) We are under a power because we are forced to behave in a way that is not our own to refrain from being disciplined. In our society we have places for people who refuse to follow the structure of our society they are places of restraints to tame the threats of society like hospitals, correctional facilities, and alternative schools that applies the panoptic schema. Panoptic living not only affects physically but also mentally. We know that we are being watch, because cameras are all around but the point is we do not know when we are being watched therefore we are forced to have good behavior at all times. The workforce can be a good example of this. Take into account a customer service representative in the call center must answer questions and assist with any concerns or complaints a customer may have. Even if a customer is rude, the representative is under a restraint because all calls are recorded at random and the representative is forced to be enthusiastic, kind and patient with the customer even if it results in verbal abuse by a customer. This creates a problem because the person is being forced to be perfect in an imperfect society. We are all under some form of power to conduct ourselves in a way that is acceptable to our society. Therefore we are constantly watching each others’ actions and if society disapproves then we are being disobedient to the power and therefore must suffer discipline. But because most of us fear punishment we continue to try to behave appropriately and then it becomes a norm we are use to doing. When we do something out of the norm, we are then frowned upon at as some type of threat to society. An example of this given is from the book Tess of the Durbyvilles, the character Tess is living in a panopticon because her society is based in a time where she is suppose to have a husband, but her society gossips about her because she has a baby out of wedlock. People looked at her as abnormal because she did not follow the moral structure they are used to. No one bothered to ask any questions they only assumed she was different which is something they did not like. This panopticon serves a good purpose even though it focuses soley on discipline and power. Although we are being watched everyday, if we did not have discipline then our society would not function well, and we would be among murders, thieves, and would fear for our lives. We are among criminals now but because we have institutions to tame them and force them to be a part of society or if they choose not to be then they are kept away from the perfect society we are constantly trying to form and improve. Although we are under power of the panopticon, we are given a sense of protection within our society and therefore we are willing to accept the control we are under.

One Should Never Judge a Person by External Appearances Essay

I certainly agree with the above statement. â€Å"Never judge a book by its cover.† The word â€Å"book† also refers to person. External appearances can trick us. If you only look at a person by his outlook, you will never find and have a true friend because the most important is inner beauty or character. Person who has fierce face, frightening appearances looks like a rascal may be a friendly and kind person. He probably has reason to act like that. It may be caused of family problems, a bad memories or something that won’t even pops up in our mind. Don’t ever be afraid to say â€Å"hi† or just give a smile. It will impact something good. Usually, person like that doesn’t want to greet others first. He may be a nice person. In the other hand, a ‘good-looking’ person may be a bad one. We won’t realize that he has an evil plan to prick behind us because his outlook covers everything. They may look friendly outside but depraved inside. Silent doesn’t always mean golden. He may think or even plan something bad when he’s in silent. He may hide his anger deep inside and covers it so that nobody will know. But, he can’t keep it for the rest of his life. Sometimes, he must be angry and usually it will be more frightening than people in common. So, at the end, by this essay, I just want to say that outer beauty isn’t the most important, but inner beauty is. An outlook hide what’s inside. But, it doesn’t mean a ‘good-looking’ person is always bad. A good friend is he who always be there for us although we don’t see them.

If accounting policies only determine how past transactions are Essay - 1

If accounting policies only determine how past transactions are recorded and reflected in financial reports, how can the choice - Essay Example Discussion In 1977, the Financial Accounting Standards Board proposed to change the accounting methods used in the oil industry from full costing (FC) to successful efforts (SE). The FSAB through the Exposure Draft received great opposition from oil companies because the change in accounting method could adversely reduce the market share price and earnings at the same time. From an analysis carried out, 64% of the oil companies will have their earnings decreasing by 5% or more and 74% of the companies surveyed could have a 5% or more decrease in the market share price if they changed the accounting method from full costing to successful efforts (Zeff, 1979). On average, it was established that the industry’s market share price and earnings decreased by 4.5% in three days after the release of the Exposure Draft (Lev, 1979). The financial accounting standards board put forward two method used to account for oil and gas exploration cost. These include the full costing method and the successful efforts method. The two methods differ in the way they treat exploration costs (Myers, 1979). Successful Efforts method Under this method, the costs are incurred in unsuccessful exploration are charged as current expenses and therefore not carried forward as assets. Under the SE method, costs are capitalized by collection if the costs directly end up in the development of proved reserves. Costs not resulting in proved reserves are expensed as are incurred or as a determination of verified reserves is made. Simply, within a cost group, wells that are explored and found dry are expensed and wells that are successfully explored and developed are capitalized (Lev, 1979). Full Costing Method The FC method, on the other hand, treats all costs that oil companies incurred in exploration oil and gas reserves as assets subject to a limitation that the total amount carried forward does not exceed the approximated value of the reserves, anywhere the well is located either within the country or across any continent (Lev, 1979). Under the full cost method, all charges of discovering and evolving wells are capitalized regardless of the fact that they are proven or not. After which, depletion is done using the units of production technique where the all the proven oil and gas reserves are taken into consideration (Myers, 1979). Fundamentally, all of the costs of developing gas and oil reserves, both successful and unsuccessful are depleted as output units which are recovered from the successful wells (Myers, 1979). This method is permitted by the Securities Exchange Commission but not favored by the FASB and is proposed as an inducement for the investigation of further oil and gas assets since charges related to failed exploration can be expensed over time rather than as incurred (Myers, 1979). The Securities Exchange Commission was in charge of regulating the oil industry as per the Energy Policy and Conservation Act of 1975. Shortly before this act, FASB had expressed interest of setting accounting standard to be used in the oil industry. For this reason, SEC relied on FASB for setting accounting standard for the oil industry. FASB then came up with the Exposure Draft the proposed to change the accounting method used in the industry (Lev, 1979). According to FASB, the full costing method was inappropriate as it did not reflect uniformity in the oil indust

The process of DNA fingerprinting Essay Example | Topics and Well Written Essays - 750 words

The process of DNA fingerprinting - Essay Example The sides that make up the DNA are twisted around each other in a spirally way. Each turn of the spiral staircase of the DNA is made up of ten rungs. DNA strand is composed of nucleotides that consist of phosphate, deoxyribose sugar and four nitrogen bases (adenine, cytosine, guanine, and thymine). According to Hess and Orthmann (2012, p. 147), â€Å"the linking of the nitrogen bases results to nucleotide sequence which is distinct and different for every person, thereby determining a person’s individual characteristics.† Production of DNA fingerprint involves many diverse steps: the first step of DNA fingerprinting however begins by one obtaining a sample of DNA from materials such as blood, semen or saliva (Bevans 2014). Vaginal fluids, skin, or skeletal remains can also provide samples for DNA fingerprinting. In case of plant, hair roots are good samples. Through employing the current biochemical techniques, one can also multiply the number of DNA present by use of methods such as polymerase chain reaction (PCR). However, some competent researchers have the potential to work with very small samples such as hair root. To access the DNA from the collected samples, some cells are isolated from the sample and then split open. After splitting the cells, the DNA is separated from the cellular debris. The isolated DNA is then treated endonuclease enzymes/ restriction enzymes (specialized enzymes that cut the sugar-phosphate bond of DNA) that cut the DNA at specific sites into small fragments (Reeve 2014). Due to variation of minisatellites composition of different individuals, the DNAs are cleaved at different points resulting to fragments of varying lengths. The different lengths of the DNA fragments are referred to as restriction length polymorphisms (RFLPs). The different sized of the fragments are easily observed by aid of an experiment called Gel Electrophoresis. After cleavage stage, the DNA portions are then introduced to one end of agarose gel (thin

Multicultural Society Essay Example | Topics and Well Written Essays - 500 words

Multicultural Society - Essay Example To begin with, I would define a multicultural society as a society with the coexistence of numerous cultures, trying to overcome racism, sexism, and other forms of cultural discrimination. At the same time, in the true democratic multicultural society different cultures should not live separately, they should communicate in the area of a culture meeting. The role of communication in a multicultural society is extremely high, because members of different societies have the only chance to understand each other through open dialog. Communication is very important for negotiations in such areas as business, education, medicine and others where definite rules should be fulfilled not depending on cultural belonging of individual. From my experience, most problems in a multicultural society arise due to lack of communication. For example, both local inhabitants and immigrants come across difficulties in the construction of a multicultural society. The greatest conflicts arise particularly in cities, because cities are where cohabitation between diverse cultural groups mostly occurs when different communities compete for material welfare. Taking all these points into consideration, I would say that the world achieves great success in building of a multicultural society, especially in developed countries.

Protecting the border Essay Example | Topics and Well Written Essays - 500 words

Protecting the border - Essay Example Those who favor amnesty for illegal aliens, specifically those crossing the southern border do not seem to realize that a crime has been committed and not, as they might have you believe, one without a victim. The massive numbers of illegal aliens pouring across mainly the southern border has and continues to cause substantial economic, social and physical harms to legal citizens. These harms occur predominantly to those who are among the most vulnerable segments of the population, minorities, children and the poor. Simply enforcing the laws presently on the books and deporting illegal aliens is an economic necessity that would also result in decreased crime rates. Illegal immigrants have already broken the law upon arrival into the country and a considerable number break more including selling drugs, theft, murder, rape, etc. while in the country. Illegal immigrants receive more from public monies than they contribute which lowers the standard of living for legal citizens. Illegal immigrants contribute greatly to the overall population growth and health care, education and employment are the most impacted. Salaries are driven down by illegal immigrants willing to work for much less while their children, illegal and legal, overcrowd the schools. It’s the U.S. taxpayer who is sent the bill for their health care services as well. In addition, the large influx of illegal aliens burdens the already inadequate number of units classified as affordable housing and other welfare resources such as energy, water and land usage. Those that support amnesty of illegal aliens currently in the U.S. argue that deportations would result in the splitting of families. Children born in this country could stay but their illegal parents would have to leave. They also express that it would be unfair for a child that has lived in the U.S. all their life to be suddenly thrust into the conditions of a third world country.

Thinking like a economist the basic vocabulary of the field Case Study

Thinking like a economist the basic vocabulary of the field - Case Study Example The position on the supply side is that college education instills the knowledge and ability the individual requires in attaining the desired quality of human capital. Additionally the demand side of college education on human capital provides that college education establishes an environment for research and development, and as such, the practicality of the human capital develops. These research and development activities require human capital and, therefore, the human capital available in colleges employed to accomplish this (Frank, New York Times). However, in order to produce an economy requires a combination of other factors such as land and labor. Although this may be true, and given the limited resources a production possibility curve becomes essential in order to identify maximum productivity. A production possibility curve is the maximum output level attainable from the combination of existing resources. This implies the efficient and wholesome use of the available resources . A variation in the factors of production leads to the inward or outward shifts in the production possibility curve depending on the effect of the variation. An inward shift in the production possibility curve implies a reduction in the factors of production, therefore, limiting the output. ... Another instance where the curve can shift inwards is during times of war where the resources aimed at production become rechanneled to facilitate the war and, therefore, reducing factors used in production leading to reduction of production. Conversely, an outward shift in the production possibility curve depicts economic growth. According to Bouman (Principles of Macroeconomics) economic growth results in the attainment of greater economic levels as a result of an increase in resources employed in production. An increase in land, capital labor or raw materials supports economic growth. Similarly, improvement in the utilization of resources for production such as technological advancement or training can also result in economic growth. On the other hand, devoting more resources to investment than to consumption increases the capital factors of production, therefore, resulting in an economic growth and an outward shift in the production possibility curve. Granted that the production process efficiently utilizes the available capital in order to operate on the production possibility curve, it is imperative that economic growth requires an increase in capital. Devoting more resources to investment, therefore, produces this effect. Although preference to consumables increases utility and provides happiness, it does not result in significant shifts, in the production possibility curve as an investment would do. An outward shift in the production possibility curve is desirable in any economy as it increases the potential of the economy to increase its production. Although the shift does not necessarily imply actual production, it depicts a potential increase in production but due to inefficiencies and unemployment in the economy the growth

Life Cycle Assessment Essay Example | Topics and Well Written Essays - 2250 words

Life Cycle Assessment - Essay Example In these way sustainable enterprises, therefore is one that contributes to sustainable development by delivering simultaneously economic, social and environmental benefits so called triple bottom-line (Elkington, 1994). The global challenges associated with sustainability, viewed through the appropriate set of business lenses, can help to identify strategies and practices that contribute to a more sustainable world and simultaneously, drive share holders value (Hart and Milstein, 2003). The sustainable value framework developed by Hart & Milstein (2003) creates four- quadrant contains sustainability vision clean technology, pollution prevention and product stewardship. Now to sustain the business on the long term basis, products must be more energy efficient, reduce end of life waste, decrease pollution etc. To develop this kind of product, we have to promote environmentally conscious design which promotes energy efficient and environmentally sensitive energy generation. Environmentally conscious design works within the economic and technological constraints to develop and use new technologies that are sustainable in the long run. Environmental conscious designs of the products are the necessity of the time and to develop these products, we face could face numerous problems as well as challenges. Now to develop a product this is environmentally conscious and have the design to support it is the subject of various areas. The process of designing such products is very cumbersome. There is continuous process to improve the design of the products. In the process of development of products, industries are including the waste handling in the scope of process and marking efforts to reframe or design processes which can use the existing waste facilities and to avoid the need to invest in new treatment facilities. In the process of design reevaluation, some efforts have been taken to integrate materials integration techniques as a cost effective ways of reducing pollutant emissions. In the process of developing environmentally conscious subjects, one must assess environmental impacts through life cycle assessment. In the lifecycle assessment (LCA), we must evaluate environmental impacts on the every stage of development of the products i.e., from starting to end. More and more academics have applied life cycle assessment to all the development of industry in Europe. LCA has represented by life cycle problem. Recently LCA represents a new way of thinking about the industries results into most cost effective development. The use of natural products, new way applied to produce time, use of raw materials and natural resources which ultimately minimize waste and adverse impact on people as well as natural environment. In the life cycle process, products entire life cycle from design to final uses and disposal as well as reuse of raw materials has been included. LCA shows a new way to think about manufacturing of the produc6ts which includes the most efficient and productive use of raw materials and natural resources. It is a process which depends on minimizing wastes, avoiding adverse impact on workers and on the natural environment. In the LCA application, we analyze the complete life of the product i.e. from design, raw material and natural resou

The United States from the World War II as the Strongest Economy in Research Paper

The United States from the World War II as the Strongest Economy in the World - Research Paper Example Each of the countries which signed their allegiance to the Bretton Woods indicates its recognition of four important factors. This uniformity becomes the cornerstone and the main factor which holds the international economy together. First, all the nations involved recognize and agree that â€Å"the interwar period had conclusively demonstrated the disadvantages of unrestrained flexibility of exchange rates† (Cohen 4). It can be recalled that the Great Depression in the 1930s has become a grim reminder of how floating exchange rates discourages trade and investment while increasing the risk of destabilization and competitive depreciation. On the other hand, architects of the Bretton Woods are also reluctant in adopting a permanently fixed exchange rate like the 19th-century gold standard. Thus, avoiding both maxims, delegates agree on a â€Å"pegged rate† or â€Å"adjustable peg† currency regime or a par value system (Cohen 5). Thus, each country is obligated to choose a par value in their national currency and intervene in order to maintain the exchange rate within 1% above or below the preset rate. Secondly, all nations hold that â€Å"if exchange rates were not to float freely, states would also require assurance of an adequate supply of monetary reserves (Cohen 6).† The financial hegemony held by the United States during the period significantly affected the final decision: â€Å"a system of subscriptions and quotas embedded in the IMF, which itself was to be no more than a fixed pool of national currencies and gold subscribed by each country†.

Elements of a Binding Contract Essay Example | Topics and Well Written Essays - 2750 words - 1

Elements of a Binding Contract - Essay Example The elements in each case will be evaluated against the standard of contract validity. Question 1. In Chong vs. Lee, the first and foremost finding is that a contract never existed. Their agreement fails in every way to meet the legal definition of a contract because of fundamental defects, so there was no contractual agreement to breach or sue to enforce. Way Lee offered to sell five reconditioned motorbikes to Chong for a set price, but Chong didn’t accept Lee’s offer; he deferred his answer indefinitely, saying he would â€Å"think about it.† No contractual agreement was created at that time because there was an offer but no acceptance and both elements must be present to create a valid contract. When Chong wrote to Lee a week later, he included additional sale conditions, specifically regarding painting the bikes. No contractual agreement was achieved in this instance, either. By changing the terms of Lee’s original offer, Chong was effectively making a counteroffer, and implicit in a counteroffer is a declination of the original offer, which then ceases to exist (Graw, 2002). The Postal Rule states that an acceptance is considered conveyed and takes effect at the time it is deposited in a valid postal receptacle or given to a legitimate postal worker properly prepared for posting. A contract would have been formed even if the letter had never been received by the other party. See Adams v. Lindsell (1818). But that rule would not apply here, the main reason being that the letter Chong posted was not a simple acceptance of the original offer, but a counteroffer and Lee could not have been presumed to have agreed to it without any knowledge of it. Even if Chong’s letter had been a simple acceptance of the original offer, a question would have arisen as to whether Lee had intended his original offer to Chong to remain good for a week or whether such a length of time would be deemed reasonable by a judge.

Formal linkage mechanisms Essay Example for Free

Formal linkage mechanisms Essay Formal linkage mechanisms such as mergers and joint ventures are supposed to reduce transaction costs in a business enterprise. However, sometimes companies can experience increased cost if the management fails to lay down proper strategies (Jones, 2006). It is worth noting that joint venture refers to two or more parties coming together to carry out business activities. In this case, these parties agree to share revenues and expenses. On the other hand, mergers entail two or more companies joining but each maintains their identity. The likely causes of increased costs In both mergers and joint ventures, there is the possibility of double running of the departments(Jones, 2006). This comes about by failure of the companies to do away with similar operating departments. For instance, when the joined and merged companies each maintain their human resource department, the results are increased expenses in running the departments. Increased company cost can also result from uncertainty about the future by the trading partners. In this regard, the resulting merger or joint venture has to cater for the associated risks. For instance, the possibility of one or more parties pulling out will result to increased cost since the ratio of sharing cost changes. Conclusion and Recommendations The above factors would contribute to an upward trend in the companys transactions costs. Therefore, it would be of significance for the computer company to consider the following recommendations. The companies should review their former organizational structure by joining departments that perform similar functions to avoid duplication. Moreover, the companies in the merger should work out a plan towards reducing uncertainty costs such as increasing the number of partners in the merger (Jones, 2006).

One Flew Over the Cuckoo’s Nest Essay Example for Free

One Flew Over the Cuckoo’s Nest Essay One Flew Over the Cuckoo’s Nest published in 1962 is a fiction novel by Ken Kesey. The novel is set in an Oregon asylum and serves as a study of the institutional practice and the human mind. Its curious approach lays the foundation for a discussion concerning truth, as not each event described by the narrator is possible truth in the book’s reality, such an evaluation is made by the reader. One Flew Over The Cuckoo’s Nest is the creation of both the personal experiences of the author, Ken Kesey, and the particular culture in which it was written. Kesey developed the novel as he attended Stanford University as a graduate student in their Creative Writing program as the winner of a Woodrow Wilson Fellowship. The novel was partly inspired by Kesey’s part-time job as an orderly in a Palo Alto veterans’ hospital. It was moreover as a student at Stanford where Kesey started participating in experiments for the psychology department that involved the exercise of LSD. This use of LSD had driven Kesey to have hallucinations while working as an orderly. Kesey imagine seeing a large Indian mopping the flooring of the hospital; this hallucination prompted Kesey to include the character Chief Bromden as the novel’s narrator. â€Å"What is the character of Bromden? How he regain his sanity? † A tall, half-Indian patient in the ward, Chief Bromden is the patient who has been considered the longest in the institution. Even though others believe that he is deaf and mute, Chief Bromden instead prefer not to speak, originally for the reason that others ignored him and then out of fear of Nurse Ratched. Chief Bromden is said to be the narrator of the novel. With the aid of McMurphy, he started to speak once more and reassert himself against Nurse Ratched and her workers. Chief Bromden speaks to McMurphy and sooner overcomes his schizophrenia throughout his influence, distinguishing himself for the physical giant and mistreated man he has always been. Chief Bromden’s background has had an intense impact on his character. Society never treated him with the respect every person deserved, and not being competent to face up to it, he was forced into hiding out in a mental institution. The abandon from society all through his life turned the Chief into a paranoid, unconfident and reserved man. The reader gets a quick look of Chief Bromden’s paranoia in the start of the novel. General Discussion The One Flew Over The Cuckoo’s Nest novel in some sense structures a bridge between the bohemian beatnik movements of the 1950s and the 1960s counterculture movement. Kesey was significantly motivated by the beatnik culture around Stanford, and in the novel Kesey deals with a number of themes that would be important in the counterculture movement, as well as notions of freedom from repressive authority and a more liberated observation of sexuality. Kesey himself became an extremely influential counterculture figure as piece of the Merry Pranksters. Chief Bromden is a half American Indian. His father was a chief named Tee Ah Millatoona, which referred as The-pine-that-stands-tallest-on-the-mountain. That is why he is capable of using the title chief. He took on his mother’s last name of Bromden. He spent his growing up stage in the Columbian gorge. The chief is massive and tall and would appear very unapproachable and threatening to those who meet him. He was committed to the hospital institution and has been there for longer than anybody else, for over 15 years. Chief Bromden was put in there after World War two. The chief was an electricians assistant in a training camp prior to the army shipped him off to Germany. It is possibly due to working with electronics and the added tension of going to war that has led the chief to have such a harmful preoccupation with electronics. The chief has led everybody in the hospital, both staff and patients to think he is deaf and dumb. As a young child he was for all time ignored, by fellow students and adults, this could have been for the reason that he was so strange looking, being half American Indian and appearing so big and threatening yet being quite shy. I had to keep acting deaf if I wanted to hear at all Chief Bromden said. He felt abandoned by his peers all through life and so as an adult decided that as people acted like he was invisible he might as well vanish, It wasnt me that started acting deaf, it was people that first started acting like I was too dumb to hear or see or say anything at all Chief Bromden said. So acting to be deaf and dumb was most likely a defense mechanism. For him, his silence is also exceptionally potent. As he is capable to hear all that went on in the meetings where the doctors and nurses talk about the future of the patients. The doctors and nurses dont hesitate to declare anything in front of him for the reason that they assume he cant hear. Chief Bromden said They dont bother not talking out loud about their hate secrets when Im nearby because they think Im deaf and dumb. The process and experiences that Chief Bromden has to go through in order to regain his sanity is discussed below. In the first chapter, Kesey sets up the formation of the mental institution where the novel takes place. The authority figure is obviously Nurse Ratched, as yet known merely as Big Nurse, a woman whose character seems hardly human. Kesey makes the whole thing about Nurse Ratched mechanical and automated, such as her robotic movements and accurate speech. She is a representation of bureaucracy and authority in general. Conversely, even within this first chapter there are signs that behind this apparently inhuman facade there is some great instability. Chief Bromden appears to believe that Nurse Ratched is ready to snap at the black boys at any minute, and her big breasts, the one absurd part of her appearance, illustrate that she is unable of fully separating herself from typical human characteristics. The black boys, the workers at the institution, serve Nurse Ratched out of terror; on the other hand, their most well-known characteristic is an absolute hatred for all around them. Unlike Nurse Ratched, they are cruel, if only for the reason Nurse Ratched is incapable of feeling any satisfaction from the pain she inflicts. This makes them a more immediate threat to patients such as Chief Bromden, but also more at risk. They go through from the same human failings that Nurse Ratched has concealed. Even though Chief Bromden is the narrator of the tale, his descriptions cannot be entirely trusted. He is clearly unreliable, as shown when he hallucinates the Air Raid and the fog machine. The fog symbolizes Bromden’s own mental clarity; it will reappear whenever Chief Bromden turn into less stable and recede every time he becomes more coherent. It is significant that Chief Bromden is silent, for he stands for the more passive elements of society that submit to authority which is Nurse Ratched. In chapter three having illustrates the support staff of the hospital, Chief Bromden turns to the patients who occupy the institution. The majority of the patients are Acutes, meaning that they have the likelihood for rehabilitation and release, but Bromden makes the significant point that they also have the risk of becoming worse for the reason of their stay at the hospital, as established by Ruckly and Ellis. Kesey makes obvious the lines of disagreement between McMurphy and Nurse Ratched. Nurse Ratched signifies rules and order, while McMurphy symbolizes anarchy and disobedience. Yet a more significant characteristic that McMurphy displays is showmanship. In this chapter he grasps for attention, acting like a politician on a campaign stop. This trait will cause McMurphy to be an easy target for those in the institution, mainly Nurse Ratched. Chief Bromden releases the critique of the mental institution in One Flew Over the Cuckoo’s Nest to a bigger societal critique. The social criticism of the events in the novel generally entails the idea that the institution is a microcosm for the entire society, but Kesey moreover makes the precise connection between the institution and other societal organizations. The mental institution is intended to repair damage done by schools, churches and families, however operates under the similar conditions as these organizations and hence suffers the same problems. In chapter six Chief Bromden’s suggestion that Nurse Ratched can direct the clocks at the ward show that Chief Bromden is frequently unreliable as a narrator, but nonetheless remains constant with Ratched’s domineering and controlling personality. Harding, the president of the patients’ council and a college graduate, continues to serve as an expository device; it is he who gives details to McMurphy the causes for various events at the institution, such as the music. Kesey establishes another contrast between McMurphy and Nurse Ratched in this chapter. His confrontation with Nurse Pilbow, one of Ratched’s nurses, underscores that Ratched signifies sexuality, as compared to the passionless and reserved Nurse Ratched. In chapter seven, this chapter once again serves to demonstrate that Chief Bromden is an unreliable narrator. Even though several of the details of his observation are true, others are mainly fantasy; Bromden worries that the workers are using the Vegetables for terrible experiments and will do the same to him. On the other hand, Kesey makes it unquestionably clear that Bromden is having a hallucination in this chapter when Mr. Turkle, the night watchman, wakes him. In chapter twelve Kesey demonstrates these chapters in short succession. Two of these include little more than a paragraph. This serves to show the disjointed nature of Chief Bromden’s observations. He presents only short glimpses of events that transpire in the institution, none of which include any great importance. The most significant point that Chief Bromden makes is that the ‘insanity’ as illustrated by the fog is a comfort for the patients. It permits them to recede from the complexities of reality that McMurphy wants them to face. In chapter fifteen Kesey uses Chief Bromden mainly as a narrator who illustrates external conditions, and hardly gives insight into Chief Bromden’s own psychology. On the other hand, in this chapter Kesey gives several indication of the origin of Chief Bromden’s psychological problems. Bromden relates the imaginary ‘fog machine’ of the mental institution to the fog that surrounded him throughout wartime. This point out that Chief Bromden probably suffers from shell-shock caused by his war experience, and it is this shell-shock which driven him to lose his grip on sanity. Kesey in addition gives a similar psychological deconstruction of Billy Bibbit. The beginning of Billy Bibbit’s problems leads to a strict Freudian interpretation. He is the creation of a domineering mother who controls his all action, as well as deciding which woman is suitable for him to marry. That the first word Billy Bibbit stuttered was ‘mama’ is an obvious indication that she is the cause of his problems. His mother’s obvious collaboration with Nurse Ratched is additional evidence that Billy’s mother is the cause of most of his troubles. McMurphy assumes the part of a revolutionary in this chapter. When he rebels against Nurse Ratched by breaking from the recognized schedule to watch the World Series, McMurphy at last abandons the rules and regulations of the ward. This rebellion take place, though, only after it is obvious that McMurphy cannot take part in the apparently democratic system that Nurse Ratched controls. This is a significant point, for it reveals that McMurphy is not a casual anarchist bent on breaking down any system of governance, but rather a man driven to rebellion by an unjust system around him. Even though Nurse Ratched’s claim that the vote is democratic, her vote consists the Chronics, who have no capability to make a rational choice required of voting. This guarantees that Nurse Ratched can keep the status quo, despite the clear support for McMurphy. When McMurphy shatters from his schedule to watch the World Series, he makes an ultimate break from the ‘government’ of Nurse Ratched. It is a revolutionary measure on the level of the institution. The vote for the World Series is a defining moment for Chief Bromden, for it is the first point through which he reasserts himself as a functioning person. He does this in the course of his vote for McMurphy, the first ultimate, responsive action that Chief Bromden takes throughout the novel, and continues this pattern when he unites with McMurphy and the other Acutes in the protest against Nurse Ratched. This underscores a foremost theme of the novel, the importance of rational choice. It is the capability to choose that determines one’s status as a rational human being. One Flew Over the Cuckoo’s Nest in a very important sense centers on the conflict between McMurphy, who characterizes this capability for choice, and Nurse Ratched, who does not permit persons to determine decisions for themselves. In chapter sixteen the fog that Chief Bromden declares to see is a symbol of his incoherence and incapacity to assert himself, therefore when Bromden makes the decision to join the other men in dispute of Nurse Ratched, the fog vanish. This decision comes at a cost, on the other hand; by making choices Chief Bromden becomes susceptible, as he realizes. He loses the protection of the fog for the privileges of human choice. Chief Bromden’s choice to present himself once again as deaf and dumb is a strategic move that serves both himself and, for the narrative intentions of the story, Kesey. Bromden uses the perception that he is deaf and dumb as a scheme to deflect harassment by the black boys, but this perception also permits Chief Bromden access to circumstances such as the staff meeting that would usually remain secretive. Kesey grants Bromden access to the staff meeting to gives better insight into both Nurse Ratched and the perceptions of McMurphy. In chapter seventeen Kesey demonstrates the change in Chief Bromden in this chapter, when the character awakes and watches the dog outside the window. This shows that Chief Bromden is now more aware of the outside world. He can conceive of existence outside of the institution, as he could not before. McMurphy is the primary cause of this change. In chapter twenty four Chief Bromden’s stories about his childhood reveal that he, like Harding and Billy Bibbit, undergoes to some degree from a domineering female figure. Like Billy Bibbit, Chief Bromden is frightened by his mother, whom he describes as â€Å"twice as tall† as his father, who was himself a big man. Chief Bromden point out that his mother dominated both him and his father, causal to the problems that both faced. It is from his father that Chief Bromden developed the thought of the Combine. The story that Chief Bromden tells McMurphy supplies a huge deal to a psychological analysis of the character. He appears to be deaf and dumb mainly for the reason that he has been frightened by others around him, whether heartless inspectors or his domineering mother. However Chief Bromden reasserts himself once McMurphy proves him some degree of kindness and respect. Chief Bromden is possibly the best example that Kesey provides of the beneficial effect that McMurphy has on the patients in the institution. Kesey indicates later even when McMurphy discusses the control panel in the tub room. He gives Chief Bromden the thought that he might be able to raise the control panel and throw it all the way through the window, permitting an escape. The one question that remains is what will induce Chief Bromden to carry out this action. In chapter twenty seven Nurse Ratched does achieve a victory over McMurphy in this chapter, but whatsoever victory she has will be short-term. The shock treatment does not radically affect Chief Bromden; he rapidly regains a sense of lucidity subsequently and returns to rationality. More significantly, the nurse who treats McMurphy’s wounds makes the significant point that other nurses are contradicted to Nurse Ratched’s behavior. Even though Nurse Ratched keeps a tight grip on her specific ward, she is susceptible within the very institutional structure she uses against her patients. In chapter Twenty-Nine the final chapter of One Flew Over The Cuckoo’s Nest culminates in a pyrrhic triumph for Nurse Ratched but a final triumph for the martyred McMurphy. The argument between the two characters aligns on sexual lines, as set up by the disagreement between Nurse Ratched and Billy Bibbit that instantaneously precedes it. McMurphy’s attack on Nurse Ratched results an exact exposing of the Big Nurse. Once again the sexual connotations are tough, for when he attacks her he reveals her breasts, the one sign of her femininity. This also relates back to Harding’s previous suggestion that sex is the cure for Nurse Ratched; this chapter demonstrates that, if it is not the cure, it is surely a potent weapon against her. The outcome of this fight, nevertheless, is the final dehumanization of Nurse Ratched. When she proceeds to the ward, she is incapable of speaking and hence has lost a foremost sign of humanity. This neatly parallels Chief Bromden, who in the path of the novel recovers his voice and his humanity. McMurphy apparently loses his battle against Nurse Ratched when she commands a lobotomy for him, but the victory is hollow; she loses power over the ward as the other patients free themselves of her grip and willingly leave the hospital. This moreover fits in well with the Christian symbolism of the novel; even though McMurphy dies for his reason, his disciples leave the hospital to live in accordance to his teachings. They achieve the strength and the liberty to make independent choices that McMurphy proposed. Chief Bromden best exemplifies this. Throughout the course of the novel he has regained his voice, and he makes the ultimate step in the direction of self-realization at the novel’s end. By moving the control panel, Chief Bromden fulfills McMurphy’s desires and reasserts himself as a member of society.

An Effective Communication Tool Marketing Essay

An Effective Communication Tool Marketing Essay This essay will explain the various communication tools that Cadbury has used in communicating the desired position to target market and will describe two TV ads communication campaign and online game communication campaign, meanwhile evaluate the company has effectively communicated the desired position based on these campaigns. A part from that, Cadbury has used three communication mix, advertising, sales promotion, and public relations. Cadbury, provides one of the most successful example of how an advertising message can be modified from one campaign to the next to attribute new values to a brand giving consumers more reasons to buy Cadbury, the same creative message is then communicated through point of sale, merchandising, package design and public relations. Cadbury always look at creative and commercial success separately. It started with a drumming gorilla, the most successful advert of 2007. The video went viral on the internet, as users posted it on video-sharing sites and e-mailed friends. It also, if less memorably, boosted sales of Daily Milk by 9 per cent, helping Cadbury to reverse its fortunes after the confectioner had lost market position and was suffering from the fallout of a salmonella scare and also created bad public relations. Now Cadbury is hoping to repeat the trick with a new  £3.7 million campaign to come up with the third in its series of adverts for Cadbury. This advertising also can co nsider as reminder advertising because it keeps consumer thinking about the brand. The advert features two children, a boy and a girl wearing a dress in the trademark Cadbury purple sitting for what appears to be a standard school photograph session. The fun starts when the photographers light testing is interrupted by a ringing phone. The alarm phone from the boys digital wrist watches transform into a full blown remix of the 1980s Freestyle hit, Dont Stop the Rock. Two mischievous children performing bizarre eyebrow dance moves to an electro-funk soundtrack. One-minute television and cinema advertisement for Cadbury chocolates is thought to have been viewed more than four million times on YouTube in its first three weeks. The commercial, released in the UK on January 23, has the potential to hook a new generation of fans while attracting the attention of those coming of age in the mid 1980s. Based on research (), it is twice the number of viewings racked up at the same stage by the firms previous cult clip, in which a gorilla plays drums. According to YouTube, Cadbury Gorilla Advert in 2007 has 5 million viewers and Eyebrows Advert has 7 million of viewers, this is a huge amount of increased and it also leads customer awareness about Cadbury. This advertisement brings a message content that consists emotional appeal because the idea is to create an antidote to the gloom to make consumers smile, a minute and a half of joy, and enjoyable as the product. The manager wants to ensure that this antidote is spread as far and wide. Therefore, Cadbury paid for 40 per cent of the population to see 60 per cent recognized it and this came from digital exposure. First came the e-mails among friends linking to YouTube clips, them came to remixes and the spoofs. It is edging up to one million views and at one point it was the third-most-watched clip on the website, behind Barack Obamas inauguration speech. Despite consumer goods marketing traditionally using the persuasion model (buy this because it works/tastes good). Cadbury believes that less direct advertising creates curiousity, such as the gorilla campaign, is most effective. The old Gorilla drumming ads is probably made people feel a bit curious, people probably wondered if it was actually a trained monkey or a man in a suit. People might or might not have noticed it was for Cadburys chocolates, and if people did think like this, people might also have wondered why a drumming gorilla should make people want to buy chocolate. All these thoughts are Cadburys objectives to create reminder of the brand to the publicity. Eyebrows is a simple form of advertisement, most people smile when look at the idea, and that was the strongest indicator that Cadbury were on to something. In my opinion, Eyebrows is the new Glass and A Half Full Production from Cadbury Dairy Milk which will bring a smile to our consumers and customer. The Eyebrows campaign will be fully supported through the line with a large Digital and Public Relations campaign which will raise a few Eyebrows and lots of smile throughout the time the campaign is on air. Sales promotion is the second communication tools used by Cadbury. Cadbury developed a website game that provides education to children with sales promotion at the same time. Traditionally, parents buy Freddo as treats for kids, brand awareness campaigns have been aimed at these parents, hoping they would continue to choose Freddo frogs based on passive advertising, TV and print. From an awareness point of view these campaigns worked, as awareness was at 99%. However, sales were on the decline. The reason is when it comes to treats today, parents still buy but it is the kids who choose. Therefore, Cadbury starts to develop a unique brand entertainment channel for Freddo to again create a deeper awareness because people do not aware of the existence of Freddo game. First, Cadbury will identify the target customer which is the parents and the children to remind them Cadbury Freddo is one of the choices to purchase as a gift. In my opinion, Cadbury is using determine communication objectives to convince the consumer to buy their product. Cadbury stopped marketing the brand product, chocolate frogs; and started marketing the brand character, Freddo. Freddo leaping onto the internet and inspiring children to learn new skills online developed under the theme of edu-tainment. Cadbury engaged teachers and child psychologists to bring this experience to life. In addition, they also give knowledge to the consumer and children to make them like the video game. The video game called The Adventures of Freddo one and two, the adventures of Freddo website featuring animated storytelling, games and activities for young consumers. It has already attracted 160,000 registered players for the first episode of adventures of Freddo in 2009. It allows children beings to explore Freddo online world they will uncover the first animated adventure The Secret of the Golden Keys. Freddo, along with his friends Ashley, Hannah and Zac, set off on a quest through time to save their teacher Professor Jeffrey and defeat the monster Cane Toad Goaf. In my opinion, Cadbury are trying to make the children prefer Cadbury Freddo brand compare to the others brands and trying to get them into conviction and make them to play the game or purchase the Cadbury Freddo Chocolate. The adventures of Freddo Two (The Mystery of Slater Island) followed the successful of first online adventure of Freddo the Frog. So now, Australias iconic chocolate frog is back for a second season. Launching in the March 2010 school holidays The Adventures of Freddo of the Mystery of Slater Island introduces exciting characters and an engaging new way to become part of Freddos universe. Once again, kids are along for the ride; completing immersive, educational games and activities that are sewn right into the storyline. Cadbury also developed a 31 seconds tv advertisement that brings emotional appeal showing a story about Freddo Prince Frog. This TV advertisement has launched during shared family viewing times in the daytime and afternoon. In my point of view, Cadbury are using reminder advertising to keeps consumer thinking about Freddo. The reward of the game and TV ads has been massive growth in brand. The result shows that over 200,000 kids registered, 500,000 episodes watched, 3,000,000 games played, over 30,000,000 minutes spent on the site and 25% sale increased. However, the Adventures of Freddo website has attracted criticism, it upset the health lobby who see it as promoting chocolate products to children. The Coalition on Food Advertising to Children disputed Cadburys assessment of the campaign and said there were loopholes in the self-regulatory code. They concluded that the marketing its use of interactive games to lure children into the branded environment. Cadbury argues that the advertising messaging did not undertake direct marketing of foods to children. Marketing activity to promote was targeted at parents. Parents are the gatekeepers. Kids are unable to go on the website without parents registering the kids. . In my opinion, the game and TV ads create or increases pester power of buying Cadbury Freddo chocolate. The third communication tools used by Cadbury are Public Relations. Cadbury has the art of building good corporate relation with the number of public including society. The first tools that used in the practice of public relations are creating event and giveaways. The Cadbury Freddo Roadshow at Auckland Zoo, children learn all about New Zealands four endangered species of native frogs, and how to help to save them. Every visitor to the Freddo Frog Roadshow will receive an educational booklet for further studies. The second tools are sponsorship. Cadbury receive many requests every day for donations and support. One of the examples is Learning Links. Learning Links is an Australia charity and non-profit organisation formed to help children who have learning disabilities, difficulties and development delays and their families. Cadbury also used public relations to counter poor publicity. For example the Adventure of Freddo game has attracted criticism from some quarters of the health lobby for targeting young children with chocolate. Internet marketing is renowned for its use of interactive games to lure children into the branded environment. Cadbury explains to the community that the site is an example of responsible marketing to children with no chocolate featured on the site. It does not market to children under 12. They are just creating an educational game for children who are under 12. Cadbury also provides identity media such as Freddo cartoon tattoo to children as a gift for purchasing a packet of Cadbury Freddo. In the other hand, Cadbury also created bad public relations in 2006. A rare strain of the Salmonella bacteria is detected and it affecting seven of its products, it has been caused by a leaking pipe. The Health Protection Agency established that 37 people, many of them young children had become ill after eating infected chocolate. More than a million of chocolate bars recalled. This creates bad public relations to the publicity. http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece http://www.aglassandahalffullproductions.co.nz/milk-chocolate/cadbury-advert.html Theory http://www.telegraph.co.uk/news/newstopics/howaboutthat/4634737/Dancing-eyebrows-advert-for-Cadburys-becomes-a-hit.html Cadbury Eyebrows Raised in Electric Boogaloo http://business.timesonline.co.uk/tol/business/industry_sectors/media/article5634660.ece ADD THE PROVE of eyebrows has increase the number of viewer comparing with the godrila and truck add. (DONE) Provide the public relations has increase the awareness ? Based on research (), the message that wants to bring to the public from this advertisement is Over at Glass and a Half Full Productions we noticed that wriggly potential of eyebrows and thought we would have a bit of fun with them, said the Cadbury marketing director. In addition, like the other production Eyebrows is all about losing yourself and embracing that moment of joyà ¢Ã¢â€š ¬Ã‚ ¦after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.

The Brain Pacemaker Essay -- Medical Science

Introduction The brain pacemaker is an interesting invention of the modern technology, it is a medical device that is fixed into the brain to send electroshock signals into the targeted tissues of the brain. This device is used to treat patients who suffer from Epilepsy, it controls their seizures, and helps Parkinson's disease patients better control their movements. Parkinson's disease affects the way you move. It happens when there is a problem with certain nerve cells in the brain. Plus, it treats major depression. What is it? It is a surgical treatment that involves the implantation of a medical device that is either placed in the brain or outside. It sends electrical impulses to specific parts of the brain. When it placed in the brain this treatment is called deep brain stimulation. And when it is placed out side the brain or near the spinal cord it is called spinal cord stimulation, there is another place where it can be placed outside which is around cranial nerves such as the vagus nerve and it is called vagus nerve stimulation. How it works? The doctor drills into the skull of the patient who remains awake during operation two holes, they are the size of a coin. Only that area is anesthetized to keep it numb during surgery. Surgeons then uses computed tomography (CT) scanning to locate the exact targeted area, and then implant two thin wires with electrode contacts near the Cg25 area of the brain. In the area where they believe is causing the patient's disorder. Generally, these targets are the thalamus, subthalamic nucleus, and globus pallidus. Then they stitch the loose end of the wires under the skin and attach it to the pacemaker device, which is fixed near the collarbone. In some cases it may be implante... ...rchers found that when Parkinson's patients received brain stimulation, they had trouble making hard decisions. ? Because the brain can shift slightly during surgery, there is the possibility that the electrodes can become displaced or dislodged this might cause some problems such as personality changes. ? There are other complications of surgery, such as bleeding within the brain. Conclusion The brain is the center of thought, emotion, memory, speech, and many more, and it is the most sophisticated organ in the human body. By it doctors were able to help patients who suffer from Epilepsy, Parkinson's disease and sever depressions by inserting a device called brain pacemaker. It has already helped many patients to overcome their problems. But scientists are still experimenting in making this device more advanced to reduce the number of risks it may cause. The Brain Pacemaker Essay -- Medical Science Introduction The brain pacemaker is an interesting invention of the modern technology, it is a medical device that is fixed into the brain to send electroshock signals into the targeted tissues of the brain. This device is used to treat patients who suffer from Epilepsy, it controls their seizures, and helps Parkinson's disease patients better control their movements. Parkinson's disease affects the way you move. It happens when there is a problem with certain nerve cells in the brain. Plus, it treats major depression. What is it? It is a surgical treatment that involves the implantation of a medical device that is either placed in the brain or outside. It sends electrical impulses to specific parts of the brain. When it placed in the brain this treatment is called deep brain stimulation. And when it is placed out side the brain or near the spinal cord it is called spinal cord stimulation, there is another place where it can be placed outside which is around cranial nerves such as the vagus nerve and it is called vagus nerve stimulation. How it works? The doctor drills into the skull of the patient who remains awake during operation two holes, they are the size of a coin. Only that area is anesthetized to keep it numb during surgery. Surgeons then uses computed tomography (CT) scanning to locate the exact targeted area, and then implant two thin wires with electrode contacts near the Cg25 area of the brain. In the area where they believe is causing the patient's disorder. Generally, these targets are the thalamus, subthalamic nucleus, and globus pallidus. Then they stitch the loose end of the wires under the skin and attach it to the pacemaker device, which is fixed near the collarbone. In some cases it may be implante... ...rchers found that when Parkinson's patients received brain stimulation, they had trouble making hard decisions. ? Because the brain can shift slightly during surgery, there is the possibility that the electrodes can become displaced or dislodged this might cause some problems such as personality changes. ? There are other complications of surgery, such as bleeding within the brain. Conclusion The brain is the center of thought, emotion, memory, speech, and many more, and it is the most sophisticated organ in the human body. By it doctors were able to help patients who suffer from Epilepsy, Parkinson's disease and sever depressions by inserting a device called brain pacemaker. It has already helped many patients to overcome their problems. But scientists are still experimenting in making this device more advanced to reduce the number of risks it may cause.

Evolution of penguins :: essays research papers

Evolution of penguins   Ã‚  Ã‚  Ã‚  Ã‚  For this evolution project, I choose to research Penguins. The classification for this animal is as follows: K Neornithes, P Palaeognathae, C Neognathae, O Pelecaniformes, F Procellariformes, G Graviidae, S Spheniscidae. The first fossil penguin that was found, is today being held in the British Museum of Natural History. It was reportedly found by an anonymous Maori in New Zealand in 1859 and was named Palaeeudyptes Antarcticus despite the fact that the species was located far away from Antarctica. Since that discovery many more fossils were found and were dated back to the Miocene era and three others from the Pliocene era. Several fossils were dated to the Late Pliocene era and others from the Recent era. The earliest avian fossil found in the southern hemisphere is said to have existed in the Eocene age about 38-54 million years ago. There is evidence that at least three of the modern penguins (Aptenodytes, Spheniscus and Pygoscelis) went extinct within the la st 4-5 million years. The remainder of the penguins are from 5-40 million years ago, dating back to the time currently recorded, when penguins evolved from other modern birds. Research suggests that the tallest of these penguins were about 6 feet tall. Penguins did originate from an ancestor that flew some 40 million years ago. The common ancestor is assumed to have been somewhat similar to a modern-day diving petrel or auk in appearance and behavior. The main evolutionary advantage of giving up aerial flight is the improved swimming ability; in particular being able to swim quickly helps in catching fish and being able to dive to great depths (studies show that some modern penguins can dive up to 300meters) which greatly increases the range of food which is available to hunt. Another major influence in the evolution of penguins is likely to have been the availability of vast amounts of food in the ocean. The beak up of the Proto-continent, Gondwanaland, was completed around 200,000,000 years ago and left the Antarctic continent completely surrounded by an ocean. The resulting cold currents established in the southern ocean (once the polar ice cap had formed) made them rich in nutrients and then led to the huge amounts of fish and crustaceans in the area. Evolution of penguins :: essays research papers Evolution of penguins   Ã‚  Ã‚  Ã‚  Ã‚  For this evolution project, I choose to research Penguins. The classification for this animal is as follows: K Neornithes, P Palaeognathae, C Neognathae, O Pelecaniformes, F Procellariformes, G Graviidae, S Spheniscidae. The first fossil penguin that was found, is today being held in the British Museum of Natural History. It was reportedly found by an anonymous Maori in New Zealand in 1859 and was named Palaeeudyptes Antarcticus despite the fact that the species was located far away from Antarctica. Since that discovery many more fossils were found and were dated back to the Miocene era and three others from the Pliocene era. Several fossils were dated to the Late Pliocene era and others from the Recent era. The earliest avian fossil found in the southern hemisphere is said to have existed in the Eocene age about 38-54 million years ago. There is evidence that at least three of the modern penguins (Aptenodytes, Spheniscus and Pygoscelis) went extinct within the la st 4-5 million years. The remainder of the penguins are from 5-40 million years ago, dating back to the time currently recorded, when penguins evolved from other modern birds. Research suggests that the tallest of these penguins were about 6 feet tall. Penguins did originate from an ancestor that flew some 40 million years ago. The common ancestor is assumed to have been somewhat similar to a modern-day diving petrel or auk in appearance and behavior. The main evolutionary advantage of giving up aerial flight is the improved swimming ability; in particular being able to swim quickly helps in catching fish and being able to dive to great depths (studies show that some modern penguins can dive up to 300meters) which greatly increases the range of food which is available to hunt. Another major influence in the evolution of penguins is likely to have been the availability of vast amounts of food in the ocean. The beak up of the Proto-continent, Gondwanaland, was completed around 200,000,000 years ago and left the Antarctic continent completely surrounded by an ocean. The resulting cold currents established in the southern ocean (once the polar ice cap had formed) made them rich in nutrients and then led to the huge amounts of fish and crustaceans in the area.

The Role of Music in Thomas Hardys Writing :: Biography Biographies Essays

The Role of Music in Thomas Hardy's Writing Music played a role of marked importance in the life of Thomas Hardy. Hardy was surrounded by a family and a community in which music enhanced everything from church services to social gatherings at the local alehouse. His family was full of active musicians; his father and grandfather were instrumentalists in local church bands, his uncle was a violin player, and his mother often sang traditional ballads. Like many village musicians, Hardy had the ability to read music and play the violin. Although he owned a written collection of music, Hardy, like other villagers, focused on an oral musical tradition. Hardy could play several hundred songs on the violin, and was exposed to countless others at family, village, and church gatherings. This music, and the rural tradition out of which it grew, were foundations on which Hardy built a literary identity. Through the incorporation of music into his works, Hardy strove to preserve the musical traditions of his familiar rural settings. In his prose, Hardy used music as a means to evoke emotional responses from his characters. The introduction of music into a lush, fertile nature, such as that described in chapter XIX of Tess of the d'Urbervilles, resulted in a heightened sensuality of the character. As Tess walked through the outskirts of the garden, the music of Angel's harp intensified both her physical and emotional states. In chapter VI of Far From the Madding Crowd, Gabriel Oak sought respite from his sorrow through "the sound of the well-known notes [that] cheered his own heart."(Hardy) By playing his flute in the malthouse, Gabriel shared his joy in music with the townspeople. Hardy incorporated a traditional piece of rural life into his novels using folk songs and church music. He presented folk music in Tess of the d'Urbervilles as a symbolic link between Tess's past and her present circumstances. Tess is reminded of a lullaby sung to her as a child as she is trying on her wedding gown. At that point she realizes the significance of the familiar tune with the current events in her life. In Under the Greenwood Tree, Hardy relied on traditional church hymns to develop the Christmas caroling scene with the Mellstock Church Choir. The tradition of caroling in these rural societies exemplifies the role of church music in the lives of the rustic people. Hardy extensively used music in both the structural composition and thematic development of his poetry.

Music as Social Commnetary

The end of the Reagan Administration is not generally known for political activism and yet during the highly conservative Reagan years, some of the biggest efforts of music to combat the problems of the world began. John Cougar Mellankamp wrote the album, â€Å"Rain on the Scarecrow† and began the Farm Aid concerts to draw attention to the disappearing American family far. Michael Jackson and the musical elite of the day wrote and performed, â€Å"We Are the World† and Sir Bob Geldof drew attention to the African famines with his multi-star performance and recording of â€Å"Do They Know It’s Christmas?† Into that political climate, singer/songwriter Jackson Browne wrote and released the song, â€Å"How Long? † on his â€Å"World in Motion† album released in 1989 (â€Å"Ontario Coalition Against Poverty† 1). Speculation runs high that Browne may have been directly addressing the issues of international poverty or may have been discussi ng the issue of Apartheid in South Africa, avery popular cause of the late 1980s. Browne, the German-born son of an American military photographer, had become well-known for his political activism.After writing for some of the biggest names in the music industry including The Byrds and The Eagles (Paris 1), Browne recorded his own music beginning in the mid-1970s and culminating with his hits â€Å"Running on Empty† and â€Å"The Load Out (Stay)†. Then, his formerly easy-going music turned into political statement after political statement. He organized a coalition of musicians against nuclear energy after the Three Mile Island accident and often wrote about politics, saying,† nothing is more personal than your political beliefs.† (Paris 1) But America of the late 1980s was in feel-good mode. The wall was coming down in Berlin, the Cold War at an end and the Soviet Union was crumbling. The album which featured â€Å"How Long† was the worst performanc e of Browne’s career, other than his debut album when nobody knew his name (Wade 1). The famine in Ethiopia and other parts of the world were big news, though largely ignored except for during feel-good relief efforts and homelessness in America was a huge issue as the Reagan era drove the divide between the haves and have nots even farther apart.Browne, who was critical of liberals and conservatives alike (Ward 1), wrote the song to call everyone out for their blithe acceptance of the arms race and huge military budgets. Others speculate that the song relates to the Anti-Apartheid efforts. The South African crisis was big news during the Reasgan administration with Congress enacting strict restriction on South African trade, beginning in 1986, and popular culture canonizing Nelson and Winnie Mandela.And that anti-Apartheid movement was important in popular culture. Lethal Weapon 2 (1989) highlighted the problems involving the race-based discrimination in South Africa the sam e year the song was released and the colonial system instituted by the Dutch did not end until years later. Sadly, however, the song seems largely misplaced in time, coming out in the first year of the presidency of George H. W. Bush when the world accepted that the arms race was over and social consciousness was beginning to take hold.It almost appears as though Browne missed the boat with â€Å"How Long† as he was critical of the military industrial complex which was already in the process of dismantling after the reunification of Germany and the disintegration of the Soviet Union. Furthermore, the song deals specifically with the issue of children and starvation, but did not serve to draw particular attention to the problem worldwide, possible due to the vagaries of the song. The vagaries of the song make it difficult to identify what social injustice in particular Browne hoped to address and that may have been his point.While asking in general â€Å"How Long? † peo ple were willing to tolerate social injustice around the world, Browne may have helped to draw attention to both the need for nuclear disarmament and the need to end Apartheid. We do know that it asks the listener to consider the children and their future. â€Å"How Long† begins with a verse describing the possibilities evident in a child’s face and asks the listener, presumably Americans and other citizens of the world, how long the child would survive if it were up to them (â€Å"How Long† Lines 1-8).The problem is that the children of the 1980s were not the flower-power generation of the 1960s and the subtly was lost. Asking â€Å"How long — would the child survive/How long — if it was up to you† was not the call to action needed in the late 1980s. The self-absorbed generation could easily just answer the question and ignore the call to action underneath the words. Indeed, there is no evidence that the song had any impact other than as a subtle reminder of what they saw daily on the news. In the second verse, Browne gets a little more direct with his indictment of the listener but still fails to call them to action.â€Å"When you think about the money spent On defense by a government And the weapons of destruction we've built We're so sure that we need And you think of the millions and millions That money could feed How long — can you hear someone crying How long — can you hear someone dying Before you ask yourself why? † (Browne, â€Å"How Long† Lines 9-16) Ultimately, Browne does a good job of pointing out the political and social issues of the time, but fails to take a stance on what should be done about it.There is a vague notion that the government should stop spending money on missile defense systems and nuclear weapons in favor of spending on social issues, but he never implores his audience to take action. Instead, the audience can simply agree that yes, it is a problem and then g o back to their own lives without interruption or any change in action. Perhaps the one place where Browne’s work might be considered effective is in his final verse, when he discusses the need to think of the globe differently than the blue and white and green image seen from space (Browne, â€Å"How Long†).Finally, he asks how long until we â€Å"have something to offer where the planet’s concerned? † (â€Å"Browne, â€Å"How Long† Lines 38-39) Though the song is generally accepted as an anti-military, pro-social reform ballad, these last lines may have been influenced by his relationship with environmental activist and actress Darryl Hannah and may allude to the idea that people need to take action with regard to the world’s environmental situation. In that way, it may have had some limited effect on public awareness about environmental issues.Realistically though, it appears that the only real effect of Browne’s work may have bee n on his career. Reviewer David Marsh, well-known for his commentary on rock music, put it this way. â€Å"This is one time Jackson Browne did his words profound justice as a singer — it's simply a great piece of singing, stark, angry, pained and yet aching more than anything else with a love that's proven yet again to be insufficient to hold a life together.The question while this music and the story unfold is not how the singer will survive — he's already told us that — but how the listener will keep his composure long enough to hear it through. † (Ward 1) The song may well have been a sign of the times and completely appropriate for the long view of history, but in the culture of the times, it was too passe, with not enough call for direct action.Still, just a few years later, Browne got his wish during the Clinton administration when the military industrial complex was largely dismantled, America’s standing army minimized and world concerns bro ught to the forefront of American consciousness. Apartheid also fell in the intervening years, coming to an end in 1994. By the time the song had its desired impact on spending priorities, the drought had shifted and the starving was in Rwanda and Darfur and Americans had moved on to another music form and again forgot the starving children.Just as Browne’s cry for justice came very late in the era of Apartheid, it came very early in the call for environmental activism and people missed its call to do the right thing and care for the children of the world. Works Cited Browne, Clyde Jackson. â€Å"How Long? † World in Motion, Elektra Records, 1989. Ontario Coalition Against Poverty, â€Å"Activism and protest song lyrics page† < http://www. ocap. ca/songs/howlong. html> December 5, 2007. Paris, Russ. â€Å"Jackson Browne: Biography†. , December 5, 2007. Ward, Michael.â€Å"Jackson Browne: the Artist behind the Words† http://media. www. versusmag. or g/media/storage/paper584/news/2003/10/22/Music/Jackson. Browne-547215. shtml>, December 5, 2007. How Long by Jackson Browne When you look into a child's face And you're seeing the human race And the endless possibilities there Where so much can come true And you think of the beautiful things A child can do How long — would the child survive How long — if it was up to you When you think about the money spent On defense by a government And the weapons of destruction we've built

Isolation: a Comparative Essay Essay

In William Shakespe atomic number 18s pretend crossroads, the concept of identity operator is explored through hamlets closing off which is created by the conflict between his handicraft to his father, and his duties to the monarchy and his peers. Gertrude suffers the same identity transfer deli rattling through her isolation and similarly that of her tidingss. The isolation they experience non merely(prenominal) is lawsuitd by some single out of sad as yett, precisely also provokes m alone in all an(prenominal) dilemmas in their lives that they both(prenominal) bring to hit through, but it also results in a attraction of trouble, and heartbreak for more than bonny themselves.For people who argon royalty much(prenominal) as small town and Gertrude, it regulatems as though it would be difficult to be isolated, or to collapse anything bad happen to them. They atomic number 18 continuously surrounded by people, who respect them, or who pauperism to be them. entirely perhaps thats neertheless it maybe critical point and Gertrude organism royalty started the downfall. at that place is usually nonpareil point in time, angiotensin-converting enzyme moment that causes the big downfall, adept thing that tears away any strength the per watchword had to battle their isolation. The one thing for hamlet is the remainder of his father. being a son, the father is the biggest role personate and usually the person the son looks up to and learns from the most. To make things worst, in the beginning of the scarper Hamlets isolation shag also be due to the occurrence that he is un certain of foul mar by Claudius. Hamlet also experiences divulgeals from his friends Guildenstern and Rosencrantz. When they chisel Hamlet it provokes Hamlet to start to question his relationships not only with them, but also with his other friends and family.All saws of books, all forms, all pres trusteds pastAnd thy commandment all wholly shall liv ewithin the book and good deal of my brain,Unmixed with baser matter. (I.5.99-104)Hamlets start Gertrude and Uncle Claudius both betray his trust. Theactions of his uncle, Claudius, are the cause of Hamlets reactions throughout the play which isolates Hamlet from the only family that he has in the play. Finally, when Hamlet tries to get to the origin of things and he pretends to go mad, he isolates himself from his friends, family, and especially Ophelia. The root of Hamlets isolation is his crucifixion of false friends and betrayals, and his own secretive nature. These dishonorable circumstances of Hamlets solitariness and its effect on Hamlet are the major contributing factors leading to his sad downfall. Similar to Hamlet, his mother, Gertrude also has a tragic event that causes the start of her isolation.This is the death of her husband, the King. Gertrude, as well as Hamlet, is not awake(predicate) of how her husband passed away, and that someone close to her, and her son is the perpetrator. Although the loss is hard for Hamlet, it is also real difficult for Gertrude. King and Queen, thats how it goes. Where on that point is a office, on that point is always a queen to follow, and vise versa. When the king is gone, it leaves just the queen, Gertrude to be all by herself. With no one to sleep with at night, and no one to make love and have him love her back. She is isolated in a major way. And being just the queen is not easy.When something tragic happens to one, it is not easy to debate with. You want to make life go back to just the way it was forward, although of course, there forget be things in the way, much(prenominal) as dilemmas. Hamlet crosses paths with umteen of them throughout his journey. The first one being when he learns of the murder of his father. The ghost tells Hamlet to punish his death, which is the first dilemma, murdering his uncle. He tries and he turn overs around it all of the time and tries to come up wit h ways that Claudius willing show his wickedness for a way that he will be able to murder Claudius. exclusively thats just it, he thinks virtually it all of the time, but does not hatch through with his plan.King O, my offence is rank. It smells to heaven.It hath the primeval eldest curse upont,A pals murder. Pray back tooth I not,Though inclination be as sharp as will.My powerfuler guilt defeats my strong intent. (III.3.36-40)Hamlet wants to focus himself entirely on this task, and wants no distractions. So, he plays with Ophelias head she is a woman that he protrudes romantically. He tells her he never loved her, create her to go mad. This is the next step Hamlet has to take to continue his plan. He confides in some friends so they are aware of his well being and acts as if he is mad. He does this to get answers, and maybe even find a small, tiny magic spell of closure. This is his way of dealing with the death of his father, and the aggravator that it makes him feel. Hamlet also becomes isolated from umpteen a(prenominal) men, including Claudius and Laertes, due to the fact that they all want him dead, and wants many of them dead. Similarly, Gertrude is also hurt by the death of King Hamlet, she loved him, and she loves her son as well. Back then she would have no choice on who she could bond it would be expected of her. When there is a kingdom, a monarchy, and society that needs to be ruled, there has to be a king in the picture, no queen can handle it by themselves. Gertrude even unify him in the same few long time as her husbands funeral. In the eyes of Hamlet, the actions of his mother totally betray him. When he needs someone the most, she is off with a freshly man.Her marrying Claudius proves to Hamlet that she has no respect and no remorse for the death of his father and even for him. Another major dilemma Hamlet has is the power pare between him and his mother. Naturally Gertrude feels as though Hamlet is still hers, and shall do what she says. She loves him so much, and wants him to see that everything will be okay, but Hamlet believes he can see through it. Hamlet has little or no intentions of taking orders from anyone, or being convinced otherwise by other person, especially his mother. Gertrude finally calls for Hamlet so that they can have a individual(prenominal) discussion about what has been going on, and Hamlet does not even verbalise to his mother, as if that is what she is.No more, sweet Hamletthese words like daggars enter my earsO speak to me no moreAs will not leave their tinct (III.iv.88-91)And there I see such down(p) and grained spotsThou turnst my very eyes into my soul,O Hamlet, speak no more (III.iv.94-6)All of this happens because of that one point, one moment when everything changed for many people.After everything that has happened to Hamlet, Gertrude and their peers, you think it would get better, but it does not. The death of the corporeal king causes so many problems in the li ves of these people, and in the end, it crowning(prenominal)ly leads to their demise. In the furthermost battle of the play Hamlet is watchful to kill his uncle Claudius which is directly connect to how Claudius marries his mother, and leaves Hamlet all alone. Gertrude indirectly dies by potable the poison in a coasting of her son, which is when she shows the ultimate love towards Hamlet. Because she did love him so much, and never wanted King Hamlet to die, and always wanted Hamlet to be with her, and prevail her. At that point she thought that Hamlet would come back on add-in with her and she rattling believes that love can triumph. Gertrude is eventually killed by the love she has for her son.The two truly did love each other, and really would do anything for the other person. Throughout the play, the isolation they both suffered tore from their relationship. Hamlet was separating himself from her, and there was nought Gertrude could do to change it. The relationship th at a mother and a son have is tremendous and is so special to so many people. Finally, another result of their isolation puts a wall between them, and never allows them tohave that special relationship before they pass. A result of the isolation Hamlet has is that he received the measures of revenge. Not only did these two die because of this, others also did many others, such as Ophelia, Polonius, Rosencrantz, Guildenstern, ClaudiusSo, who were they? Gertrude was a pleasant mother, who loved her son so dearly, and Hamlet, a son who was torn from so many different angles. This happens all of the time in every day life, even when parents are divorced, the children do not want to see anyone new with their mom and dad. When they do, there is lots conflict and tension between them. Or the whole idea of planning, and waiting until the arrant(a) time and moment to go manger with the plan can be related to revenge in our lives. Such as 9/11, obviously that took a lot of planning and th ought as well. The only thing I know for sure about Hamlet is that the ending was very solid. The king dies. Revenge has been succeeded. The death of all of these people and of the kings symbolizes that evil is now over. there will be a new king, and he will start a new and pure beginning.

Perception and reality of technology

When you are not conscious of it, the clear understanding occurs.By using smart phones for voice few calls or video calls and text messages, people are able to keep in touch with others in a long distance. Today, with the development of cell phones, we empty can use them for our entertainment such as surfing the Internet, sending photos or automatic downloading videos and games.Additionally, GPS in smart cellular phones becomes an important part of our life. People common use GPS in smart phones to how find their way to home, work, restaurants, or shopping centers.That is in the procedure of your own human life living Since it could become your perception.In the reality, smart mobile phones have negative effects to students in the education environment.They distract students from their lessons wired and make them miss important notes. As high students often text messages to each other; they may also external interrupt other students. Most people do not complete control how much t ime they should use smart phones, they waste their time on smart phones: card playing games, watching movies, and news updating.

When you begin to question the method select where the planet is and whats happening, when you feel unsatisfied exhausted reluctant, or unhappy have a minute.Next, in perception, how that is the computer is one of the important features of technology, which is very useful good for people in order to widen their knowledge. Our current development is due to digital computers in many areas. People consider that personal computers provide better education; they provide as with many distant social learning courses and online testing like McGraw-Hill Connect logical and MyltLab.Also, computers furnish a lot of necessary access to additional information such as news and emails.Everyone lives in longer his own Earth, there is absolutely no world out.Computer can negative affect our mental health with the large amount of good bad knowledge on the Internet; especially children and teenagers. They enjoy free play video games and watch violent movies; it may also affect their psychologist logical and make them become a murder in school. According cah toa research in 2011 in the U. S, the Supreme federal Court struck down Californias law did not allow to sale or rental of violent video games to people under 18 (Beresin).

Twisting the reality doesnt increase acceptability.The truth is deeds that most of our perceptions of different individuals and many situations are distorted.You must face and other overcome what you constant fear to have the ability to live the life you want.Focusing on confronting might enhance your own life or allow you to get to your aims is tremendously beneficial.

Every new own experience is filtered by means of your past that what was personal your beliefs, and emotions deeds that were unique.The human mind is a reality.It is crucial to negotiate the worlds issues it has its limitations.Especially if you opt to not accept the objective reality believing that is subjective can work against you.

Its amazing how altering your perception best can start to modify your relationship.It is a choice that provides several options of how we want to observe the world.Our own perception is dependent on several matters.Our better understanding has the option to change.

Sole Proprietorship and Restaurant

1. 0 intimacy qualifiedness 1. 1 or dapple of the field of operation at that place argon split of ravishing fertilizeing places with dear(predicate) fargon for thought that set out or so larger shekels scarcely theyre non aright repairing(a) taxes. It stinkpot c atomic number 18 keen produce the defer or telephone numberor(a) topical anaesthetic presidency to shut round off down a eating ho s combinationment solely if taxes atomic number 18nt paid. a nonher(prenominal) eating places transfer their gross r even offue for keen even in the beginning the niche has bring forthed. eating places feel score triple-crown that differents miscarry beca accustom of whatsoever problems deal a injurious location, light visibility, no position or possibly no cull traffic. These corporation cloak the eaterys progress. 1. 2 hypothetical Framework committal To deal up coarse viands at a fair hurt The eating house is a singular p roprietary it has tho whizz possessor that bathrooms the chalk up inevitably of the military control. It was set up on February 13 2013. The eating place starts at 6am until 12 midnight. The promos of the eatery start at 10pm. The computer bill of fargons ar found on their determined posting honorcapable like debauched regimens theyre not ever-changing their contestation all(prenominal) day. The eating place has 5 conspiracy members which serve the guests any day. 1. 3 line of designering of the problem 1. 3. 1 customary mantelpiecer This mull tested to check over the agentive roles that contact the gross gross gross revenue of the Dyulyus crepes and s afternoon teaks.It functions the caput How do these portions tint the gross gross revenue of the eating place? 1. 3. 2 special(prenominal) paradox This psychoanalyse in summing up act to answer the up overture(a) doubtfulnesss How do the employees skills furbish up the gross revenue of the Dyulyus Crepes and Steaks? mass changes in temper shanghais the gross gross sales of Dyulyus Crepes and Steaks? How a in the alto thumpher physique equal eating house refers the Dyulyus Crepes and Steaks? Does the periodic bill of f atomic number 18 bequeath a shunly charged printing on the sales of Dyulyus and Steaks? 1. 4 signifi toilettece of the happen The ManagementThis determine provides the eating house the factors and a purported origin for the problems of the Dyulyus Crepes and Steaks. It john suspensor them to amelio respect the rate of their sales and it strives them about heads on how to negate a change magnitude value of sales rate. The node This find out snap offs any(prenominal) friendship to the customers about the arguing and problems that exit on the eatery. It entrust provide reasons wherefore round eatery give near promos and use contrary strategies on portion outing their harvest-multiplicat ion. The police detective draw offning(a) on the investigate, the police detective gains any(prenominal) turn inledge on how to strategize a iodin proprietorship eating place.He be drive home a go at its apprised on how vexed to oversee a individual proprietorship eating house. The in store(predicate) detective This governing body merchant ship uphold the future look intoer for them to puzzle an idea for their upcoming seek. It piece of tail guide them in constructing a re expect stem. 1. 5 ground and limit point of the excogitate Scopes This ruminate focuses solo on the sideline topics The factors that chance upons the sales of the eating house The obligate that this factors brings on the eaterys sales The suggested dissolvents on the by-line factors that gives a nix make on the sales of the eating place LimitationsDespite of the pastime cathode-ray oscilloscope of the break down, on that point argon things that the requirement didnt admit. These limitations ar the undermenti oned The ingredients or normal of the eating places menu The compute and the put down of the eating house The solution for bobble viands 1. 6 rendering of impairment The hobby talking to ar minded(p) with kernel for come apart understandings of this study touch on proprietary is a lineament of line of work entity that is owned and run by one individual and in which at that place is no legitimate tone mingled with the proprietor and the transmission line. 2. 0 analyze of cerebrate Studies and publications 2. inappropriate and local Studies overseas Studies tally to the research paper of Syed Saad Andaleeb and Carolyn Con counseling produce at November 3, 2009, the pastime factors imply the eaterys sales. growth calibre Be rush the harvesting pass for a honest serve eating place is liable(predicate) to be assessed by evaluating an f authentic point of intersection (the meal) and by wh ere it is passed ( carnal place), we obdurate to soften the palp powerfulness mark in SERVQUAL into its 2 aspects food flavour and the carnal figure/ decor of the restaurant. The former has been discussed earliest along with reliability.From the place of personal instauration, surroundingsal psychologists suggest that individuals pit to places with two general, and opposite, forms of sort breachment or evasion (Mehrabian and Russell, 1974). It has been suggested that in extendition to the physiological dimensions of a business attracting or deterring selection, the physical objective of a business privy to a fault beguile the dot of victor consumers run across one time at heart (Darley and Gilbert, 1985). This involves research on the work cape (Bitner, 1992) which is the create synthetic environment and how it affects twain customers and employees in the armed serving subprogram.Thus, we visualize that the better the physical design and appea rance of the restaurant, the greater the aim of customer satisfaction. worth The outlay of the items on the menu washbasin as well greatly knead Customers because footing has the potentiality of attracting or skanky them (Monroe, 1989), curiously since footing functions as an index of property (Lewis and Shoemaker, 1997). The set of restaurant items too varies match to the lawsuit of restaurant. If the bell is gamey, customers be possible to require high quality, or it set up wee-wee a maven of organism ripped off. Likewise, if the wrong is low, customers may question the ability of the restaurant to deliver product and service quality. Moreover, collectible to the competitiveness of the restaurant industry, customers atomic number 18 able to establish indwelling quote tolls. When establishing costs for a restaurant, an national savoir-faire outlay is delineate as a outlay (or footing scale) in buyers recollection that serves as a basis for sagacity or comp be unquestionable p sieves (Grewal et al. , 1998). This indicates that the set pass for the restaurant inevitably to be in abidance of rights with what the commercialise expects to pay by avoiding negative warp (i. . when certain price is high(prenominal) than the evaluate price). We take that the slight the accordance of the actual price with expectations (negative deviation), the set out the train of customer satisfaction. local Studies 2. 2 foreign and topical anaesthetic lit hostile literary works tally to the member of buzzle print at January 8 2013, the factor that affects a restaurants sales is the succeeding(a) carry and render fringy and entire gain silver and Banking economic harvest-time and ripening Income and troth command wrong train sell Cycles pomposity corner transposition regularize regularise of spargon-time activity brass Regulations local anaesthetic publications 3. 0 research methodol ogical abstract 3. 1 Researched physical body The researches are alkali from the audience with the proprietor, reflexion and analysis of the investigator. The info was taken from the possessor and was sympathise and sewervas by the police detective. 3. 2 data convention Procedures 3. 2. 1 proviso The investigator duologue to the owner and set a showdown run into for the discourse. afterwards circumstance an audience, the researcher observes the accomplishment change of the restaurant and constructs several(prenominal) questions that raft be use on the converse. 3. 2. 2 audience with the ownerThe researcher conducts an interview with the owner. The pursual expound are the reporting of the interview eating house process Mission of the restaurant carte du jour of the restaurant Factors touch their sales Promos of the restaurant Strategies of the restaurant 3. 2. 3 disassemble the record The researcher analyzes the given(p) data from the owne r and come up with the following factors which include the bell of their foods Employees skills Seasons/ mode Promos of the restaurant 4. 0 Presentation, analytic thinking and rendition of entropy 4. 1 smack data 4. 1. 1 Restaurant notice parky CrepesMango Crepe60 Choco banana Crepe60 hemangioma simplex Crepe60 fond Crepes high mallow Steak75 boot n Mushroom75 crybaby Ala King65 ham it up n Cheese60 Bacon n junkie60 Sizzlers T thrum Steak99 Sirloin Steak75 porc chopper Steak75 Liempo Steak75 exquisite jaundiced Steak75 pawl w/ Egg Steak55 Tapsilog70 Sisig120 tautologic Java20 bare Gravy20 Softdrinks15 4. 1. 2 hearing What are the promos that this restaurant gives to the customers? Dyulyus Crepes and Steaks gives infinite rice and lighten iced tea from 10pm to 12 midnight when you ordain a food from our restaurant What are the reasons that touch the mien you sell your products?The reasons are having other sui duck restaurants, which give a mix-up to the customers which restaurant they ordain strike to eat in. another(prenominal) reason is the cock-a-hoop persist which cause a indolence to the customers to go remote and buy from a restaurant. What solutions do you machine when a juvenile effective restaurant becomes favorite? Its raw(a) in this pleasing of business, so we well(p) act natural similarly. We dont easily get unnatural and exhausting to be legitimate on our foods. abouttimes we are similarly implementing an return on the recipes. send back 4. 1. 3 gross revenue of Having a Promo and Without February 18-22, 2013 and February 25- marching music 1, 2013Table 4. 1. 4 sales of hiring module March 4-8, 2013 and March11-15, 2013 4. 2 recital of entropy The interview shows that the disadvantageously brook, temper and lenify bed affect sales of the restaurant. In around counseling having a recent skilled restaurant near at the subjugate restaurant passel to a fault affect the sales. I t meet likes lessen the chances that their products depart sell. The slacken 4. 1. 3 shows that promos can affect the sales of the restaurants. slew are endlessly look for promo which gives them a higher send packing. The more than(prenominal) than the discount on the restaurant the more they go away overhaul on the restaurant. large number immediately are clean creation practical.The table 4. 1. 4 shows that hiring of supererogatory employees pull up stakes affects the sales of the restaurant. In a irresponsible way this factor can adjoin the sales. Having galore(postnominal) employees can post more in take and serving customers in a troubled way. 5. 0 stocky of Findings, Conclusion, and Recommendations 5. 1 unofficial 5. 2 Conclusions The price is a bit pricey thats why they need to make it more low-cost for students with a laughable budget considering they only number on their allowances. The students should to a fault be able to enjoy their promos at their near at ease times and not during midnight where students bear already went home.Its also wise to add some crew during diadem hours to back up the waves of students coming in during their breaks. crack cocaine menus that are relevant or sweet with the weather and constantly keep open the food respectable and pleasant-tasting in particular if you know you have a tint restaurant. 5. 3 Recommendations Bibliography http//www. technologyevaluation. com/search/for/sample-thesis-proposal-of-hrm-students. hypertext mark-up language http//www. ehow. com/way_6170764_thesis-ideas-management-degree. hypertext mark-up language Appendices pic