US airways's new Market - China Term Paper Example | Topics and Well Written Essays - 2750 words

US airways's new Market - China - Term Paper Example It is a subsidiary of the US Airways Group with its headquarters in Temple, Arizona. The airline company operates both domestically and internationally. Being one of the biggest names, it would obviously want to explore the Asian markets. However, the major determining factor in this regard would be the pricing of fuel in the coming fiscal year, the economic scenario and the state of the aviation fleet. Interestingly, the company had already received permission from the sovereign authority to fly from Philadelphia to China back in 2008. However, due to the global economic slowdown, the project got delayed. This paper aims to understand the impact of the business environment of China on the expansion of US Airways and the possible marketing strategies to be adopted. Under the leadership of MAO Zedong, China had developed as a socialist state. However since 1978, under the leadership of DENG Xiaoping and with a favorable attitude towards globalization, a pro-market economic structure had materialized with a positive outcome through an increased GDP (â€Å"East & Southeast Asia: China†). The majority of the population is Buddhist with Christians and Muslims forming the minority. Chinese population is equally distributed between the urban and rural areas such that only 50% of the population lives in the urban areas with the rate of urbanization hovering around a mere 2% (â€Å"East & Southeast Asia: China†). Occupationally, majority of the population are engaged in the agricultural sector (around 50%), even though agriculture makes a relatively lesser contribution in GDP, while the shares in the industry and services sector stand around 22% and 28% respectively (Yoo 187). Level of education Figure 2: Education level in China Source: (â€Å"East & Southeast Asia: China†) Mobility In the wake of the pro-market reforms and globalization, China’s occupational mobility is undergoing paradigm shifts (â€Å"Occupational Mobility and Migration in China†). This is causing a rapid change in the age-old social division, according to occupational natur e. Due to the increasing unemployment and large lay-offs by government and private enterprises, the masses are increasingly migrating to the urban areas in search of employment. Both the mobility between jobs and places has increased on this account. This will be an added advantage for US Airways. Transportation The traditional form of transportation in China revolves around the railways. However, roadways, airports and waterways also comprise the other forms of transportation. The total area covered by the roads is 4,106,387 km with a paved length of 3,453,890 km and unpaved length of

Legal Aspects of E-commerce Essay Example | Topics and Well Written Essays - 5000 words

Legal Aspects of E-commerce - Essay Example Responsibility and privacy are issues that touch on the law, though they are perhaps best characterized as aspects of common sense conduct. The political response to ecommerce, particularly its expression in regulatory and taxation policies, is a further source of potential uncertainty for the ecommerce player. The ease of finding and copying information on the web leads many users think that the copyright is unsustainable in the wired world, though this has been a false impression. Works published on the web enjoy the same rights as other forms of publication. The world intellectual property organization (WIPO) copyright treaty and performances and Phonograms Treaty of 1996 extended the Berne convention on the copyright to include digital applications. Arguably, copyright is easier to defend online, as it is simple for a comply to run a regular search on its own content to see if it appears in unexpected place. Intellectual property unique to the ecommerce arena include domain names and business process patents On the firmer ground of patent law, ecommerce has created something of a stir. Patents are being granted for a range of business process that are, in the opinion of many, generic ecommerce techniques. However, Jay Walker, founder of Priceline.com, who pursues intellectual property break through his walker Digital Company, believes the novel modes of commercial practice in ecommerce channels can amount to legitimate innovations. "Walker Digital is about reengineering the DNA of the future of business" Walker declares. "What we hope is that a group of thoughtful people can together reinvent whole sectors of the global economy. And not only can we reinvent them, we can own those inventions." 1 Of course, reengineering is itself the bane of all attempts to protect intellectual property. Ecommerce patents currently remain unchallenged, but the generic nature of many of them may enable competitors to formulate alternatives that achieve similar ends without infringements. In any case; interest in filing business process patents certainly forces companies to spend on patent lawyers rather than on software and service development. This may help the image of a startup, however, the ability to prove early and continuos commercial use of technology is likely to be important Meanwhile the cost of defending a claim of intellectual property infringement will often be more than the cost of paying royalties to the claimant. Smaller companies have long complained that larger companies restrict their movements with walls of patents." As always, the cost of litigation is a form of social tax on business. Responsibility and Privacy. The abstract quality of the web and its apparent autonomous existence as a medium of communication and business often cause uncertainty about personal and corporate ownership of the acts committed through it. Responsibility for content and transactions is not always as clear as in the traditional commercial world, where formal and informal codes of conduct have consolidated over many generations of use. Reliance on electronic communications mediated by network and machines whose functions are mysterious to the majority of users raises suspicion about privacy and its accidental or malicious betrayal. In one sense, the internet is the ultimate bureaucracy- a faceless solicitor,